Bold retains a committed Events Team, dedicated to each assignment, delivering a professional and robust service. With a diligent approach to recruitment and selection, Bold seeks to employ individuals who are able to demonstrate a level of experience, enthusiasm and honesty, whilst being approachable and customer friendly. Bold has provided specified services (and products) to a wide range of “events”. This ranges from international sporting events, at Twickenham, Wembley, and Ascot, to New Year’s Eve celebrations in London. In particular, Bold played a major role in delivering infrastructure support for the London Olympics in 2012, providing security and dedicated customer-interface staff. “People Management” skills were integral elements of the successful delivery of this service provision. The Bold Director of Events (Ricky Smith) has many years of experience in managing events for some of the largest, global, luxury brands, and is ultimately responsible for ensuring Event service delivery, and ensuring exceptional customer service.